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Introducing Mark Simpson

Mark Simpson is the co-host of The Value Trapped Podcast, author and a full-time private investor. Mark is a deep-value investor with a particular focus on portfolio management and avoiding behavioral biases

meet Mark Simpson

Mark Simpson has been investing in individual stocks since 2003. Over the last decade Mark has generated a 19% compound annual return following a Value methodology vs a FTSE All-Share Total Return Index that has returned less than 8% over the same period. He has achieved this out-performance by developing a strategy that plays to his unique strengths and overcomes his weaknesses, in particular finding practical ways to overcome behavioural biases. 

His book Excellent Investing describes this approach and how investors of all types can generate higher and more consistent returns by developing their own strategy that plays to their strengths and overcomes their weaknesses.

buy Marks book here

Excellent Investing - How to Build a Winning Portfolio

Excellent Investing is a practical guide for investors who are looking to elevate their investment performance to the next level.

Learn how to: invest where you have the edge, overcome your behavioural biases, avoid common investment mistakes, and build an optimal portfolio to generate higher and more consistent returns.


During this interview, Mark shares his investing journey and demonstrates his stock-picking methodology by breaking down a company from his portfolio that he has a high conviction in such as:

  1. What first drew Mark to the stock
  2. What was his buy price
  3. Accounts and balance sheet metrics
  4. What is the competitive advantage or moat around the company
  5. How Mark finds these types of companies?


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